adidas Originals
Project: adidas Originals
Role: Writer
Type: B2B and B2C Product Copy
Place: Thread
Thread is a Portland-based writing studio that specializes in narrative branding, product copy, content marketing, and copywriting for global brands. While their clients include Reebok, Carhartt, Tofurky, and Simms, I was a contract writer for a season of adidas Originals. Navigating both B2B and B2C writing guidelines, I worked with Thread’s team to streamline brand-right product copy.
Known for their signature 3-Stripes, adidas Originals celebrates the brand’s heritage along with compelling nods to contemporary culture and fashion trends. The span of my contributions included all consumer demographics—men, women, and youth—with copy reflected in product catalogs and adidas’ e-commerce site and app for Spring-Summer 2020. During the SS20 season, they announced a collaboration with famed fashion house, Fiorucci.
